Love

Love is an American rock band formed in Los Angeles in 1965. Led by Arthur Lee, the band's primary songwriter, they were one of the first racially diverse American rock bands. Their sound incorporated styles including psychedelic rock, folk rock and garage. While finding only modest success on the music charts, first with the song "My Little Red Book," the first hit record released by Elektra Records, which reached number one on the LA charts and, in June 1966, peaked at number 52 on the Billboard Hot 100 and number 35 on the Cash Box Top 100. The group also peaked in the US singles chart with their No. 33 hit "7 and 7 Is". Love would come to be praised by critics as their third album, Forever Changes (1967), became generally regarded as one of the best albums of the 1960s.